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October 23, 2007
Greed is good?
Wow, long time since I've posted.Thanks to Rusgirl for the ping.
For those of you interested, the argument was that the bright feathers of a Peacock were a resource investment. It takes a lot of energy to generate those bright feathers and their flashiness makes a Peacock more visible to predators. This is of detriment to peacocks in the short run. What the feathers do afford, however, are that they help attract peahens.
Now let's look at BP. Looking "Beyond Petroleum" is a resource investment. It diverts funds away from its key business areas. Like the peacock though, this short term hinderance makes the company much more attractive to consumers.
It's at this point we look to Kevin Bacon, or rather six-degrees-of-Kevin-Bacon. Everything a company does that provides a competitive advantage no matter how short term detrimental, can be linked back to the profit motive. In a society that values and rewards CSR initiatives, investing in these initiatives make companies much more attractive to work with. More work is done with the companies, the more it contributes to the bottom line.
Labels: MBA
Comments
*giggle* I think it's cool that you applied evolutionary sexual and natural selection theories to a business model.
Biological and commercial convergence...very interesting.
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